Toyota Kicks Off "Start Your Impossible" Corporate Initiative

Toyota Motor Corporation recently launched their "Start Your Impossible," the company's global initiative that's intended to inspire employees, partners and customers while also connecting them to the company's core beliefs. Toyota is committed to helping create a more inclusive and sustainable society, one where everyone can change their impossible.

Toyota has a long history of contributing to society, so this initiative is a logical extension of that corporate philosophy. The first "Start Your Impossible" project, a film titled "Mobility for All," introduces transportation solutions, next-generation mobility and advanced technologies that Toyota is developing. Future projects will focus on employees, dealerships and their customers.

In a press release, Toyota President Akio Toyoda stated, "“Throughout our history, Toyota has made the impossible possible through innovation and passion, and by continuously challenging the definition of impossible. Today, the automobile industry is clearly amidst its most dramatic period of change -- and during this time Toyota remains committed to making ever better cars."

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